It began quietly, as an email to 40 friends.
But when a steady stream of customers began coming through the door before the family-owned Chagrin Hardware had even opened for the day on Saturday, it was clear that it had turned into much more than that.
The idea started with Jim Black, a resident of Chagrin Falls, a close-knit village in Cleveland’s eastern suburbs that is part artist colony and part bedroom community. Black posted the email to a group of his friends. “Let’s show our support for one of our local businesses,” he wrote. “I challenge everyone to spend AT LEAST $20 at the hardware on the 21st.”
26 January 2012, 12:14 pm
What a beautiful story!
Thanks for sharing.
I guess all hope is not lost to Walmart after all.